Being a salesperson is an art form. Many business leaders think creating products and putting yourself on the map is enough, but that is where your job actually begins. Your offer needs to be high-quality and you need to satisfy the market demand, but that’s exactly what your competition provides as well.
So, how do you make yourself stand out and get your leads to select your brand instead of your competitor? The answer here is rather simple — you need to completely immerse yourself in what you do. If your target audience notices you’re passionate about what you do, they will reflect your behavior and become fond of your brand.
Therefore, you need to become an artist. Long ago, when there was no internet, salespeople knew their craft and how important being subtle really was. The same goes for social media — you need to learn how to approach your target audience without forcing them to make a purchase.
Be Active and Responsive
For you to be able to leave this impression, first take good care of your brand on social media. These platforms show much more than you think; everything your leads want to find out is there — and they won’t need longer than a minute to do so.
The first thing you need to do to attract your leads is be active. Brands that post regularly are considered to be legit. Business pages on Facebook are numerous; most of them think that sharing a post now and then is enough. Admins of those pages also think that one quality post will gather plenty of attention in the form of likes, shares, hearts, retweets, etc. It’s actually the opposite.
If you research brands that are now titans in their fields, you would find out that they invested serious long-term work in their social profiles. So don’t expect to become popular overnight.
Second, you need to be attentive to your followers. There’s really no point in having accounts on social media if you take days to respond to a message or a comment, because this is exactly what will drive people away from your brand. If you want to launch your brand on social platforms, make sure you have enough manpower to handle incoming traffic.
Build Content That Goes with the Platform
You should know there’s a difference between handling your social media accounts quickly and handling them properly. Neither is difficult — if you really want your audience to respond, you should learn the differences between social platforms so you can use them properly.
You also need to understand that handling a personal social media profile differs from handling a business page. However, it’s not difficult to comprehend the nuances between the two.
As a matter of fact, you don’t even need to change your tone — you should address your audience in a friendly, welcoming manner. What needs to be different is your content.
For your accounts to be able to convert leads, you need to treat them differently — the same post won’t work on Facebook and Instagram. Currently, Facebook is all about videos, while Instagram users often don’t have enough patience to sit through long footage — they need content that transfers information fast, much like people on Snapchat.
However, you can send the same message on different platforms — you just need to compose it with in mind.
Your Content Shouldn’t Be Link-Related Only
Now we need to transfer the spotlight to diversity. With so many advertisements and commercials online, users are getting tired of being forced to buy stuff. Put yourself in their shoes — chances are you wouldn’t buy something just because a salesperson is telling you to; on the contrary, you would be repulsed by that approach.
The art of the sale comes into play here; your job is to explain to your audience why they are in need and why they want your products. Instead of writing a post that contains links to your new line of products, you should post guides, tutorials, or recipes that contain it.
It’s simple — a person who sees a photo of a delicious pizza and a bottle of Coca-Cola next to it will crave both, not just one. Your goal here is to make a brand culture, much like Coca-Cola did.
Did you know that Coca-Cola is responsible for the current appearance of Santa Claus? Before they created Santa in red as we all know and love him now, he was wearing a green outfit. Now, he and the Coca-Cola label are quite a match.
Coca-Cola and your company might not have the same advertising funds, but don’t use that as an excuse. When you make advertising strategies, you should have the bigger picture in mind and make long-term plans.
Keep Track of Your Posts
Creating and publishing a social media campaign is one thing, but you also need to be aware of your mistakes. Before releasing advertising content, you should be able to predict how your audience will respond to it — new brands need to be very careful about their reputation because social media can be merciless. You don’t want to be one of those businesses that became popular because of a cardinal mistake in their marketing.
Although the chances of big mistakes are minimal, you should still have it in mind, especially if your campaign is based on controversy. Make sure you keep a close eye on how your ads are being received.
That is one aspect — the other one involves analytics. Social platforms contain various tools for analysis that will provide you with precise information regarding your posts. These instruments will show you which type of content your audience appreciates and which posts are being completely ignored.
This knowledge will enable you to direct your future strategies your way — statistics will show you what your target audience likes.
Target Your Audience
The interests of your target audience are vital. Everything you do — the appearance of your packaging, colors of your brand, names of your products —needs to match their needs.
However, profiling your audience should have preceded the manufacturing your products — chances are your company possesses detailed information about what your target audience needs. This is the data you should use while targeting your leads.
Each social platform contains demographics — a list of interests, characteristics, geographical location, etc. The more precise you are when it comes to checking different demographic boxes, the bigger your chances of actually reaching your leads.
