A strong Google Ads strategy usually involves 2 key components- regular audits, reporting and most important staying on top of Google updates!
Don’t let FOMO (Fear of Missing Out) creep into your advertising strategies, PPC too! Of2On-top digital marketing agency in Tirupati helps you keep in the loop on everything going on and there are no update slips through the cracks.
All SEO practitioners twitch every time Google releases its ranking algorithm. Even a small change could end up causing massive cuts in the traffic and even within a few hours.
Sometimes, Google also alters its advertising platform, not to penalize its users but just to empower them. Google wants to spend more especially on their ad network because, let’s face it, that is how they make money.
So if you are not paying attention to these new Google Ads trends, you would be left behind. In order to stay ahead of the competition, you need to jump on to these new trends as soon as possible.
Here are the top 10 trends on Google Ads you can watch in order to build up your online business, guarantee Google Ads Success, & increase sales.
Let’s review in more detail.
Top 10 Google Ads Trends to watch out for 2022!
Trend-1: Performance Max Campaigns
Every Google Ads campaign you’ve ever run has the same targeting options set by you, the marketer. You can choose a list of keywords that you want to bid on, or a range of placements (such as websites) that you want your ads to show on, and that’s it.
Such a strategy does not have any flaws for experienced advertisers, but not for inexperienced advertisers like small business owners. In recent years, Google has begun to develop new features that allow you to fully automate the work with advertising, which takes care of almost all the actions of advertisers.
They started with smart campaigns that dealt with targeting and optimization. In May 2021, they released an even more ambitious campaign called Performance Max, which allows new campaigns to run with minimal human involvement.
The advertises’ job is just to provide:
- The key objective or campaign goal- CPAs, ROAS
- The ad creatives- ad copies, images, or videos & CTA
- Bidding- e.g. target value or conversion or max CPA
- Budget
- Location, language, & Ad scheduling
Google aims to simplify the optimization process for advertisers by implementing real-time optimization. One way to do this is to use advertiser-provided audience signals, remarketing lists, or custom audiences, which allows Google to show more ads to audiences that are more likely to convert.
As a result, it will be easier for advertisers to achieve their conversion goals (for example, driving more sales at a target CPA) while increasing ad reach and conversion value compared to traditional keyword-based search campaigns.
Another advantage of Performance Max campaigns have over other campaigns is that they allow marketers to promote and advertise on every channel that Google owns, including display search, YouTube, Discover, Gmail or Maps.
Want Of2On to take care of it all? Discover how our effective PPC, digital marketing services in Tirupati can help you boost sales and revenue in no time!
While Google’s goal isn’t to replace human advertisers who want to take care of the substance of their campaigns, it seems to be aimed at business owners who want to run ad campaigns built for you.
Performance Max campaigns are still brand new, so there’s a lot to be said for how they’ll perform compared to people. Undoubtedly, they will forever change the advertising landscape for years to come.
Trend-2: New Ad Campaigns Formats
Google has introduced several new features based on local advertising, including new ad formats and opportunities for future withdrawals for local inventory. And the new campaign formats include:
- Auto suggest ads
- Navigational ads
- Similar places ads
Auto suggest ads
Auto-suggest ads are created to show ads that match the user’s physical location. For example, when a customer searches for your product or service using Google Maps, the auto suggestion feature will display ads from advertisers offering products within that geographic proximity.
Navigational Ads
Google has also introduced the navigation ad format to improve your local ad campaigns. This ad format shows ads to users when they are actively using Google Maps.
With this feature, your business can serve ads that help optimize the user experience. For example, if a shopper goes to a high-end restaurant, the navigation ad might display ads for local flower shops to encourage the shopper.
This feature also allows users to add a florist or any other advertising business so they can stop before they reach their destination.
Similar Places Ads
The “Similar Places” ad format allows users to view ads for similar product or service providers in a given location when the business they’re looking for is closed at the time. In this case, the search engine will show similar activity on the map under the “Similar and Open” tab.
Trend-3: Target ROAS Bidding for Discovery Ads for Video Action Campaigns
Google offers different bidding strategies for different campaign formats.
A particularly useful strategy is target ROI, which allows you to bid based on the expected average conversion value rather than the expected conversion rate.
Target ROAS (also called “tROAS”) is available for most campaign types, with the exception of video action and discovery campaigns. But that’s about to change with Google’s announcement that it will allow tROAS bidding for these campaign formats.
Google also recommends that you spend twice your average daily budget to collect enough data for tROAS recommendations to work.
Trend-4: Product Feeds for Video Action Campaigns
If you use video ads to promote your ecommerce business, you’ll be happy to know that Google recently added product feeds to video mobile campaigns.
Suppose a user sees a video ad promoting one of your products. After a few seconds, YouTube will display a bar below the ad showing your product (note that this only happens when the user’s phone is in portrait mode).
For eCommerce marketers, this new feature will reduce conversion time, improve sales attribution, and most importantly, increase sales.
Of2On offers insightful PPC services in Tirupati for your eCommerce business!
Book our Google Ads Consultation today!
